Social shopping is becoming the new tool for customer engagement. It allows customers to interact with products and services without getting out from their homes. This e-commerce methodology is a shopping experience which is shared with your social network of friends and contacts.
Social shopping impacts an individual’s buying process by using social media networks to share, recommend, suggest and even comment on products and services. The idea behind social shopping is that individuals are influenced by their friend’s purchases and recommendations.
Coffee blends from Blendly are roasted with the customers’ palate in mind. All coffees are made to be enjoyed and shared as a part of your social coffee experience. This allows you to integrate your coffee shop and coffee flavour in to the changing needs of your customer and the moving landscape of the high street.
If you’d like to understand better how you can enhance your customer’s social shopping experience through your coffee blend, contact us through:
Owner at Blendly