The Relevance of the Data production supply chain model is that its capable of creating and displacing brands in the market at reduced costs while making sure there are sufficient points of difference in packaging and trademarks.
Data production Supply Chain models allow more customization to be placed into the product supply chain allowing customers to choose more about how they want their products and services allowing the Customer to create copies of brands and services on a much smaller scale
“The law has always allowed for comparative advertising, however, companies that understand This and use distinctive features of established brands as a springboard for many of their products.” are shaping the traditional methods used to sell new products
Currently, the coffee industry is traditional in its approach to the use of new techniques. This opens up endless possibilities for new brands coming to market and the competitive nature that coffee brands can deploy using technology as part of core stratergy.