{"id":4881,"date":"2023-01-09T07:13:42","date_gmt":"2023-01-09T07:13:42","guid":{"rendered":"https:\/\/blendly.co.uk\/blog\/?p=4881"},"modified":"2023-01-09T07:15:53","modified_gmt":"2023-01-09T07:15:53","slug":"5-reasons-why-transparency-in-coffee-industry-is-so-important","status":"publish","type":"post","link":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/","title":{"rendered":"5 Reasons Why Transparency In Coffee Industry Is So Important"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4883 alignleft\" src=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/coffee-300x198.jpg\" alt=\"\" width=\"247\" height=\"163\" srcset=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/coffee-300x198.jpg 300w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/coffee.jpg 511w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes information about the origins of the beans, the conditions under which they were grown, the processes used to roast and brew the coffee, and the final price of the product. Greater transparency can lead to a more sustainable and equitable industry.<\/p>\n<p>Blendly.co.uk marketplace tools were developed to help create transparency and<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4876 alignright\" src=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer--300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer--300x300.png 300w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer--1024x1024.png 1024w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer--150x150.png 150w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer--768x768.png 768w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Black-and-White-Look-Longer-.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> better integrate the components of coffee into the lives of coffee lovers, enabling us to create unique coffee flavors and tastes and provide a platform to allow everyone to develop the skills needed to produce great coffee.<\/p>\n<p><span style=\"font-weight: 400;\">Transparency is important in the coffee industry for a number of reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality: When coffee producers are transparent about their practices, it allows buyers to make informed decisions about the quality and sustainability of the coffee they are purchasing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainability: Transparency helps to ensure that coffee production is sustainable for both the environment and the people who work in the industry. It can also help to support small-scale farmers and promote fair labor practices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traceability: Transparency in the supply chain helps to ensure that coffee can be traced back to its origin, which is important for quality control and traceability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer demand: Many consumers are increasingly interested in where their coffee comes from and how it is produced. Transparency helps to provide this information and can lead to increased consumer trust and loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry standards: Transparency helps to establish industry standards and best practices, which can lead to improved quality and sustainability throughout the coffee industry.<\/span><\/li>\n<li aria-level=\"1\">Value : understand the components that makeup flavor and taste<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4798 alignleft\" src=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2022\/11\/opening-doors-to-more-tenants-300x228.gif\" alt=\"\" width=\"249\" height=\"189\" \/>Blendly.co.uk Give building blocks and tools that can build value, Educate and help others create value, and opportunity in their local communities while\u00a0allowing greater access to information<\/p>\n<p>Blendly.co.uk understands that we and our palates are unique. Blendly marketplace tools allow users to develop great-tasting unique coffee by mixing the commodities that make up your everyday bag of coffee, providing them with the opportunity to share that experience with others.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4816 alignleft\" src=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2022\/11\/Coffee-Utility-That-Reduce-your-Coffee-Costs-3-300x251.jpg\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2022\/11\/Coffee-Utility-That-Reduce-your-Coffee-Costs-3-300x251.jpg 300w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2022\/11\/Coffee-Utility-That-Reduce-your-Coffee-Costs-3-768x644.jpg 768w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2022\/11\/Coffee-Utility-That-Reduce-your-Coffee-Costs-3.jpg 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Transparency in the coffee industry means that coffee producers and retailers are open and forthcoming about the ingredients and practices used in the production and preparation of their coffee, including any flavorings or additives that may be present.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3427 alignright\" src=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-200x300.jpg\" alt=\"\" width=\"141\" height=\"212\" srcset=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-200x300.jpg 200w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-683x1024.jpg 683w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-768x1152.jpg 768w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-1024x1536.jpg 1024w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-1365x2048.jpg 1365w, https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2021\/09\/coffe-box-scaled.jpg 1707w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/>Blendly.co.uk marketplace allows sustainable and transparent access to fresh coffee production for the global coffee consumer by giving them transparent access to the components that make up their everyday cup of coffee. Blendly works with companies to develop unique flavours and tastes based on the skills of the baristas that serve and engage customers every day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes information about the origins of the beans, the conditions under which they were grown, the processes used to roast and brew the coffee, and the final price of the product. Greater transparency can &hellip; <a href=\"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 Reasons Why Transparency In Coffee Industry Is So Important<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-roasting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Reasons Why Transparency In Coffee Industry Is So Important<\/title>\n<meta name=\"description\" content=\"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Why Transparency In Coffee Industry Is So Important\" \/>\n<meta property=\"og:description\" content=\"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Blendly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blendly\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T07:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-09T07:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"blendly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BlendlyCoffee\" \/>\n<meta name=\"twitter:site\" content=\"@BlendlyCoffee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"blendly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/\"},\"author\":{\"name\":\"blendly\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#\\\/schema\\\/person\\\/609bc21d238d5bb1a673c39f2353fdc9\"},\"headline\":\"5 Reasons Why Transparency In Coffee Industry Is So Important\",\"datePublished\":\"2023-01-09T07:13:42+00:00\",\"dateModified\":\"2023-01-09T07:15:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Live-Better-.png\",\"articleSection\":[\"Low Carbon Coffee Roasting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/\",\"url\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/\",\"name\":\"5 Reasons Why Transparency In Coffee Industry Is So Important\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Live-Better-.png\",\"datePublished\":\"2023-01-09T07:13:42+00:00\",\"dateModified\":\"2023-01-09T07:15:53+00:00\",\"description\":\"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Live-Better-.png\",\"contentUrl\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Live-Better-.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/5-reasons-why-transparency-in-coffee-industry-is-so-important\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Reasons Why Transparency In Coffee Industry Is So Important\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#website\",\"url\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/\",\"name\":\"Blendly\",\"description\":\"Transforming green coffee beans into roasted coffee allowing you to Create your own coffee blend from speciality coffee beans harvested around the world\",\"publisher\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#organization\",\"name\":\"Blendly\",\"url\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/cropped-503x463-2.png\",\"contentUrl\":\"https:\\\/\\\/blendly.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/cropped-503x463-2.png\",\"width\":503,\"height\":419,\"caption\":\"Blendly\"},\"image\":{\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/blendly\\\/\",\"https:\\\/\\\/x.com\\\/BlendlyCoffee\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blendly.co.uk\\\/newblog\\\/#\\\/schema\\\/person\\\/609bc21d238d5bb1a673c39f2353fdc9\",\"name\":\"blendly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g\",\"caption\":\"blendly\"},\"sameAs\":[\"http:\\\/\\\/blendly.co.uk\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Reasons Why Transparency In Coffee Industry Is So Important","description":"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/","og_locale":"en_US","og_type":"article","og_title":"5 Reasons Why Transparency In Coffee Industry Is So Important","og_description":"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes","og_url":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/","og_site_name":"Blendly","article_publisher":"https:\/\/www.facebook.com\/blendly\/","article_published_time":"2023-01-09T07:13:42+00:00","article_modified_time":"2023-01-09T07:15:53+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png","type":"image\/png"}],"author":"blendly","twitter_card":"summary_large_image","twitter_creator":"@BlendlyCoffee","twitter_site":"@BlendlyCoffee","twitter_misc":{"Written by":"blendly","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#article","isPartOf":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/"},"author":{"name":"blendly","@id":"https:\/\/blendly.co.uk\/newblog\/#\/schema\/person\/609bc21d238d5bb1a673c39f2353fdc9"},"headline":"5 Reasons Why Transparency In Coffee Industry Is So Important","datePublished":"2023-01-09T07:13:42+00:00","dateModified":"2023-01-09T07:15:53+00:00","mainEntityOfPage":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/blendly.co.uk\/newblog\/#organization"},"image":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#primaryimage"},"thumbnailUrl":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png","articleSection":["Low Carbon Coffee Roasting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/","url":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/","name":"5 Reasons Why Transparency In Coffee Industry Is So Important","isPartOf":{"@id":"https:\/\/blendly.co.uk\/newblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#primaryimage"},"image":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#primaryimage"},"thumbnailUrl":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png","datePublished":"2023-01-09T07:13:42+00:00","dateModified":"2023-01-09T07:15:53+00:00","description":"Transparency in the coffee industry is the level of information that is available about the production and distribution of coffee. This includes","breadcrumb":{"@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#primaryimage","url":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png","contentUrl":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2023\/01\/Live-Better-.png","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/blendly.co.uk\/blog\/5-reasons-why-transparency-in-coffee-industry-is-so-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blendly.co.uk\/newblog\/"},{"@type":"ListItem","position":2,"name":"5 Reasons Why Transparency In Coffee Industry Is So Important"}]},{"@type":"WebSite","@id":"https:\/\/blendly.co.uk\/newblog\/#website","url":"https:\/\/blendly.co.uk\/newblog\/","name":"Blendly","description":"Transforming green coffee beans into roasted coffee allowing you to Create your own coffee blend from speciality coffee beans harvested around the world","publisher":{"@id":"https:\/\/blendly.co.uk\/newblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blendly.co.uk\/newblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blendly.co.uk\/newblog\/#organization","name":"Blendly","url":"https:\/\/blendly.co.uk\/newblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blendly.co.uk\/newblog\/#\/schema\/logo\/image\/","url":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2020\/03\/cropped-503x463-2.png","contentUrl":"https:\/\/blendly.co.uk\/blog\/wp-content\/uploads\/2020\/03\/cropped-503x463-2.png","width":503,"height":419,"caption":"Blendly"},"image":{"@id":"https:\/\/blendly.co.uk\/newblog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blendly\/","https:\/\/x.com\/BlendlyCoffee"]},{"@type":"Person","@id":"https:\/\/blendly.co.uk\/newblog\/#\/schema\/person\/609bc21d238d5bb1a673c39f2353fdc9","name":"blendly","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f1e24c42df08b1f9a0f8c78fe23d09cf5cfafeae61db8c24a183a0b17e95a14f?s=96&d=mm&r=g","caption":"blendly"},"sameAs":["http:\/\/blendly.co.uk"]}]}},"_links":{"self":[{"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=4881"}],"version-history":[{"count":10,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4881\/revisions"}],"predecessor-version":[{"id":4895,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/posts\/4881\/revisions\/4895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/media\/4867"}],"wp:attachment":[{"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=4881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=4881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blendly.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=4881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}