The concept comes from the Japanese word and “represents a challenge to simplistic conceptions of globalization processes as linear expansions of territorial scales. Glocalization indicates that the growing importance of continental and global levels is occurring together with the increasing salience of local and regional levels.”
Glocalization is a combination of the words “globalization” and “localization.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.
Working with Blendly allows the global infrastructure to be connected directly to the customer, Blendly.co.uk is the world’s first data-driven low-carbon network developed to connect the global commodities that go into everyone’s everyday coffee
The Blendly.co.uk commercial coffee operate a PAAS Platform as a service, that manages the everyday operations around networks that use fresh coffee, integrating and operating alongside day-to-day operations of machines and servicing and other fixed assets allowing Coffee to be managed more in line with the Customer’s expectation of price flavour, and allow it to be distributed in commercial and home environments Via a Range of specific designed Licencing
The Blendly.co.uk platform as a System allows customers to get greater access to the global community base to create products that are more in line with their brand and their own values – Increasing their Choice and Value to the Customers
Brands that adopt The Blendly.co.uk (PAAS) are offering more customized and personalized options to customers and can experience several positive effects, including allowing local communities to take charge of every day based on the services they need and the channels that they want to manage