Why Your Coffee Shop Should Be Full of Sharers

According to the global research platform Allegra World Coffee Portal estimates 100% growth in the coffee sector by 2020, outpacing the conventional coffee market year on year.

But who is drinking in these coffee houses. A new report from Vision Critical and crowd companies takes a look at sharers in the UK, US and Canada, concluding that collaboration is now mainstream.

The report breaks participants in the collaborative economy into 3 segments:

  • “Neo-Sharers” – those who have in the past year used at least one of several “emergent” sharing services, such as Etsy, Arbnb and Kickstarter;
  • “Re-Sharers” – defined as those who “buy and/or sell pre-owned goods online using well-established services like eBay and Craigslist,” but who have yet to graduate to neo-sharer status; and
  • “Non-Sharers” – those yet to participate, but many of whom intend to in the next year.

A closer look at neo-sharers – the early adopters, so to speak – reveals that they account for some 16% of the US and Canadian adult populations and 29% of the UK population. Re-sharers, meanwhile, comprise about 23% of the population in the US and UK and one-quarter in Canada.

Together, neo- and re-sharers therefore constitute about 40% of the US and Canadian populations and about half of the UK population.