Category: Barista Distributor

We love being asked for Free Coffee

As a telesales agent and barista distributor, you’ll often face requests for free samples from potential customers. As a roaster we encourage our baristas to experiment – While offering free samples of how they can create a blend – All our customers understand that, Creating a blend and labelling and posting is never free our sampling service, offers insight and value and can be a useful tool, it’s important to understand that these requests also provide a golden opportunity to gather valuable information, build conversations, and showcase the unique features and benefits of Blendly’s coffee system.

In this guide, we’ll walk you through how to handle free sample requests effectively and how to use the interaction to position Blendly as the perfect partner for their coffee needs.

Why Free Sample Requests Are Valuable

Free sample requests give you the opportunity to engage in meaningful conversations with potential customers. Rather than simply agreeing to send a sample, take this moment to ask strategic questions about their current setup. This allows you to gather essential information that can help you tailor the conversation, complement Blendly’s features and benefits, and position Blendly as a superior choice.

Key Questions to Ask

When a customer requests a free sample, use the following questions to gather crucial information about their current supplier and business needs:

1. Current Supplier & Coffee Blend:

• What blend are you currently using?
• How satisfied are you with the quality and consistency of your current coffee?

1. Machine Rentals or Purchases:

• Do you rent or purchase your coffee machines?
• How long is your lease or finance agreement for the machines?
• Are you locked into a contract with your current supplier?

1. Business History:

• How long has your business been trading?
• Who is the decision-maker regarding your coffee supply?

These questions will provide valuable insights into the customer’s current situation, allowing you to personalize your pitch and highlight how Blendly’s features can meet their needs more effectively than their current supplier.

Presenting Blendly’s Features, Advantages, and Benefits

Once you’ve gathered information, it’s time to complement Blendly’s unique offerings. Blendly offers a range of tools and advantages that go beyond just providing high-quality coffee. Here are key features, advantages, and benefits to highlight during your conversation:

Feature	Advantage	Benefit
Custom Coffee Blending	Tailored blends to suit individual tastes	Create a unique blend that differentiates your business
Revenue Sharing for Baristas	Baristas can earn revenue by becoming distributors	Build a passive income stream by selling custom coffee blends
Inventory Management System	Never run out of stock with predictive ordering	Ensures consistent supply, reducing downtime and missed sales
Global Bean Selection	Access to a diverse, global inventory of beans	Offer a wider range of blends, appealing to more customers
Low Carbon Supply Chain	Sustainable, eco-friendly supply chain	Reduce environmental impact and appeal to eco-conscious customers
Online Sales Platform	Sell your blend directly to customers	Expand your brand reach by offering blends for online purchase
Predictive Ordering Technology	Automated, accurate stock management	Always have the right amount of coffee in stock
Expert Support	Book time with Blendly’s experts	Receive guidance on creating the perfect blend and strategy

Introducing the Barista Distributor Program

For businesses or individuals interested in growing their income, Blendly’s Barista Distributor Program offers an excellent opportunity to not only enjoy high-quality coffee but also generate revenue by selling it. Here are key talking points to discuss:

• Revenue Sharing: The Barista Distributor Program allows you to earn a commission by selling Blendly’s coffee blends to your customers. You can create your own signature blend and promote it through the Blendly platform. Learn more about the Barista Distributor Program here.
• Build Your Own Business: As a distributor, you can build your own coffee business, tapping into Blendly’s resources to grow your customer base and income. Whether you own a cafe or work as a freelance barista, Blendly gives you the tools to turn coffee sales into a profitable venture. Explore how to become a Barista Distributor here.
• Brand Ownership: By crafting your own blend and selling it through Blendly’s platform, you can establish your brand as an expert in coffee. Your customers can purchase your blend directly online, giving you an additional revenue stream.

How to Position Blendly’s Features Against Competitors

When handling the objection of a free sample, it’s essential to differentiate Blendly from other coffee suppliers and roasters. Here’s how Blendly’s system stands out:

1. Customizable Blends: Unlike traditional suppliers, Blendly allows you to create and personalize your blend with beans from around the world. This flexibility gives you full control over your coffee offerings.
2. Predictive Ordering: You’ll never run out of stock. Blendly’s predictive ordering system ensures that your inventory is managed efficiently and that coffee is always available.
3. Revenue Generation: Blendly’s barista program allows you to sell your custom blend and earn revenue, making it more than just a coffee supplier—Blendly helps grow your business.
4. Sustainability: Blendly’s low-carbon supply chain is an eco-friendly option that reduces waste and appeals to customers who value sustainability.

Handling Free Sample Objections: Key Script Points

Here’s a sample script to help you guide the conversation when customers request a free sample:

• Customer: “I’d like a free sample to try your coffee.”
• Telesales Agent: “I’d love to help you explore our coffee! Before we send out a sample, I’d like to learn more about your current coffee needs and how Blendly can best serve you. Can you tell me what coffee blend you’re currently using and if you’re renting or purchasing your coffee machines?”
• Customer: [Provides information about their current supplier, machine rentals, etc.]
• Telesales Agent: “That’s great to know! Did you know that with Blendly, you can create your own signature blend using our global inventory of beans? You can even sell your custom blend directly to your customers through our online platform, giving you an additional revenue stream. Plus, our predictive ordering ensures you’ll never run out of coffee stock. How does that sound compared to your current setup?” we can do that for the same price as your current blend in most cases – however over time once we understand your volumes we can save you money as well as help build your income

Conclusion

Handling free sample requests is not just about sending out a product—it’s about starting a conversation and understanding the customer’s needs. By gathering information about their current suppliers and positioning Blendly’s unique features and benefits, you can effectively handle objections and showcase how Blendly is a superior option. Use the tools and resources available through Blendly to demonstrate the value we bring, not just in coffee quality but in helping businesses grow and succeed.