Handling Free Sample Requests: A Guide for the Barista distribuitors

We love being asked for Free Coffee

As a telesales agent and barista distributor, you’ll often face requests for free samples from potential customers. As a roaster we encourage our baristas to experiment – While offering free samples of how they can create a blend – All our customers understand that, Creating a blend and labelling and posting is never free our sampling service, offers insight and value and can be a useful tool, it’s important to understand that these requests also provide a golden opportunity to gather valuable information, build conversations, and showcase the unique features and benefits of Blendly’s coffee system.

In this guide, we’ll walk you through how to handle free sample requests effectively and how to use the interaction to position Blendly as the perfect partner for their coffee needs.

Why Free Sample Requests Are Valuable

Free sample requests give you the opportunity to engage in meaningful conversations with potential customers. Rather than simply agreeing to send a sample, take this moment to ask strategic questions about their current setup. This allows you to gather essential information that can help you tailor the conversation, complement Blendly’s features and benefits, and position Blendly as a superior choice.

Key Questions to Ask

When a customer requests a free sample, use the following questions to gather crucial information about their current supplier and business needs:

  1. Current Supplier & Coffee Blend:
  • What blend are you currently using?
  • How satisfied are you with the quality and consistency of your current coffee?
  1. Machine Rentals or Purchases:
  • Do you rent or purchase your coffee machines?
  • How long is your lease or finance agreement for the machines?
  • Are you locked into a contract with your current supplier?
  1. Business History:
  • How long has your business been trading?
  • Who is the decision-maker regarding your coffee supply?

These questions will provide valuable insights into the customer’s current situation, allowing you to personalize your pitch and highlight how Blendly’s features can meet their needs more effectively than their current supplier.

Presenting Blendly’s Features, Advantages, and Benefits

Once you’ve gathered information, it’s time to complement Blendly’s unique offerings. Blendly offers a range of tools and advantages that go beyond just providing high-quality coffee. Here are key features, advantages, and benefits to highlight during your conversation:

FeatureAdvantageBenefit
Custom Coffee BlendingTailored blends to suit individual tastesCreate a unique blend that differentiates your business
Revenue Sharing for BaristasBaristas can earn revenue by becoming distributorsBuild a passive income stream by selling custom coffee blends
Inventory Management SystemNever run out of stock with predictive orderingEnsures consistent supply, reducing downtime and missed sales
Global Bean SelectionAccess to a diverse, global inventory of beansOffer a wider range of blends, appealing to more customers
Low Carbon Supply ChainSustainable, eco-friendly supply chainReduce environmental impact and appeal to eco-conscious customers
Online Sales PlatformSell your blend directly to customersExpand your brand reach by offering blends for online purchase
Predictive Ordering TechnologyAutomated, accurate stock managementAlways have the right amount of coffee in stock
Expert SupportBook time with Blendly’s expertsReceive guidance on creating the perfect blend and strategy

Introducing the Barista Distributor Program

For businesses or individuals interested in growing their income, Blendly’s Barista Distributor Program offers an excellent opportunity to not only enjoy high-quality coffee but also generate revenue by selling it. Here are key talking points to discuss:

  • Revenue Sharing: The Barista Distributor Program allows you to earn a commission by selling Blendly’s coffee blends to your customers. You can create your own signature blend and promote it through the Blendly platform. Learn more about the Barista Distributor Program here.
  • Build Your Own Business: As a distributor, you can build your own coffee business, tapping into Blendly’s resources to grow your customer base and income. Whether you own a cafe or work as a freelance barista, Blendly gives you the tools to turn coffee sales into a profitable venture. Explore how to become a Barista Distributor here.
  • Brand Ownership: By crafting your own blend and selling it through Blendly’s platform, you can establish your brand as an expert in coffee. Your customers can purchase your blend directly online, giving you an additional revenue stream.

How to Position Blendly’s Features Against Competitors

When handling the objection of a free sample, it’s essential to differentiate Blendly from other coffee suppliers and roasters. Here’s how Blendly’s system stands out:

  1. Customizable Blends: Unlike traditional suppliers, Blendly allows you to create and personalize your blend with beans from around the world. This flexibility gives you full control over your coffee offerings.
  2. Predictive Ordering: You’ll never run out of stock. Blendly’s predictive ordering system ensures that your inventory is managed efficiently and that coffee is always available.
  3. Revenue Generation: Blendly’s barista program allows you to sell your custom blend and earn revenue, making it more than just a coffee supplier—Blendly helps grow your business.
  4. Sustainability: Blendly’s low-carbon supply chain is an eco-friendly option that reduces waste and appeals to customers who value sustainability.

Handling Free Sample Objections: Key Script Points

Here’s a sample script to help you guide the conversation when customers request a free sample:

  • Customer: “I’d like a free sample to try your coffee.”
  • Telesales Agent: “I’d love to help you explore our coffee! Before we send out a sample, I’d like to learn more about your current coffee needs and how Blendly can best serve you. Can you tell me what coffee blend you’re currently using and if you’re renting or purchasing your coffee machines?”
  • Customer: [Provides information about their current supplier, machine rentals, etc.]
  • Telesales Agent: “That’s great to know! Did you know that with Blendly, you can create your own signature blend using our global inventory of beans? You can even sell your custom blend directly to your customers through our online platform, giving you an additional revenue stream. Plus, our predictive ordering ensures you’ll never run out of coffee stock. How does that sound compared to your current setup?” we can do that for the same price as your current blend in most cases – however over time once we understand your volumes we can save you money as well as help build your income

Conclusion

Handling free sample requests is not just about sending out a product—it’s about starting a conversation and understanding the customer’s needs. By gathering information about their current suppliers and positioning Blendly’s unique features and benefits, you can effectively handle objections and showcase how Blendly is a superior option. Use the tools and resources available through Blendly to demonstrate the value we bring, not just in coffee quality but in helping businesses grow and succeed.

Discover the Ultimate Coffee Experience with Blendly.co.uk Commercial white label coffee roasting

Discover Blendly: Revolutionizing Coffee Roasting with Personalized Online Service

In today’s coffee culture, where the pursuit of the perfect cup drives enthusiasts and businesses alike, Blendly.co.uk is setting a new standard in coffee roasting. This innovative online platform is not just about brewing a good cup of coffee; it’s about crafting an unparalleled coffee experience tailored to your unique taste and needs. Whether you’re a coffee aficionado or a business seeking to enhance your offerings, Blendly is here to elevate your coffee journey.

What is Blendly?

Blendly.co.uk offers a groundbreaking online coffee roasting service that allows you to connect directly with expert roasters. This digital platform empowers you to engage with roasters, discuss your coffee preferences, and co-create a bespoke coffee blend that aligns with your taste.

Why Personalized Coffee Blending Matters

  • Tailored Taste: Personalizing your coffee blend ensures that each cup you drink is perfectly suited to your taste. This level of customization is vital for both individual consumers and businesses that wish to stand out with unique coffee offerings.
  • Quality Control: By working directly with roasters, you gain insights into the roasting process, which helps maintain high-quality standards and consistency in your coffee.
  • Innovative Experience: Engaging with experts allows for a more interactive and educational coffee experience, enhancing your appreciation for the nuances of different blends.

Blendly’s Low Carbon Supply Chain

Blendly’s commitment to sustainability is evident in its low carbon supply chain. By cutting out the middlemen, Blendly not only reduces its carbon footprint but also ensures that more value is delivered to the global coffee customer. Here’s how:

  • Direct Sourcing: Blendly connects you directly with coffee producers, eliminating extra handling and transportation that contribute to carbon emissions.
  • Efficiency: Streamlined operations reduce waste and energy consumption, promoting a more eco-friendly approach to coffee roasting.
  • Cost Savings: By cutting out intermediaries, Blendly offers better value, making high-quality, personalized coffee more accessible.

Predictive Ordering for Consistent Quality

Blendly leverages advanced predictive ordering technology to manage your coffee needs efficiently. This feature is particularly beneficial for coffee chains and businesses:

  • Stock Management: Predictive ordering helps anticipate your coffee requirements, preventing shortages and excess inventory.
  • Consistency: Regular, predictable deliveries ensure that you maintain a consistent supply of your preferred coffee blend.
  • Efficiency: Streamlined ordering processes reduce administrative burdens and enhance operational efficiency.

Adding Value for Coffee Lovers and Businesses

Whether you’re a passionate coffee lover or a business looking to refine your coffee offerings, Blendly provides added value in several ways:

  • For Coffee Lovers: Enjoy a personalized coffee experience with blends that match your taste preferences, and gain access to unique and high-quality coffee that’s not available through traditional channels.
  • For Businesses: Differentiate your brand with exclusive coffee blends and benefit from a more efficient, sustainable supply chain. Blendly’s expertise and technology support businesses in delivering superior coffee to their customers.

Conclusion

Blendly.co.uk is redefining the coffee roasting experience by combining personalization, sustainability, and innovation. With its online platform, you can enjoy a bespoke coffee blend crafted to your exact preferences while supporting a low-carbon supply chain. For both individual coffee enthusiasts and businesses, Blendly offers a pathway to a superior coffee experience, emphasizing quality, efficiency, and environmental responsibility.


Crafting Your Signature Coffee Blend: From Bean to Brew – its more that sticking a label on the bag

In the world of coffee aficionados, there’s a unique pleasure in crafting your own signature blend. It’s not just about putting a label on a bag; it’s about curating an experience that reflects your taste preferences, values, and objectives. Creating your own coffee blend involves a deep understanding of the global commodity base of green beans, a robust supply chain with quality control measures, production and distribution tools, designing a captivating label, testing the taste profile, and scaling the blend for broader consumption. Let’s dive into the journey of crafting your perfect cup.

Understanding the Global Commodity Base of Green Beans:

Coffee, one of the most traded commodities globally, originates from diverse regions worldwide. From the highlands of Ethiopia to the plantations of Colombia, each coffee-growing region contributes unique flavors, aromas, and characteristics to the beans. Understanding the nuances of these origins helps in selecting the right beans for your blend. Factors such as altitude, soil composition, and climate profoundly influence the flavor profile of coffee beans.

Building a Quality-Controlled Supply Chain:

A quality-controlled supply chain is crucial for ensuring consistency and excellence in your coffee blend. This involves establishing relationships with trusted coffee suppliers who source beans directly from growers or cooperatives. Implementing rigorous quality control measures at every stage, from bean selection to roasting, guarantees the integrity of your blend. Regular inspections, cupping sessions, and adherence to international standards ensure that only the finest beans make it into your blend.

Production and Distribution Tools:

To bring your coffee blend to market, you need efficient production and distribution tools. Investing in state-of-the-art roasting equipment allows you to precisely control the roast profile, enhancing the flavor complexity of your blend. Partnering with experienced roasters or mastering the art of roasting yourself adds a personal touch to the process. For distribution, leveraging technology for online sales, partnering with local cafes, or establishing your own coffee shop expands your reach and accessibility.

Designing a Captivating Label:

The label of your coffee blend serves as its visual identity, communicating its story and essence to consumers. A well-designed label should reflect your brand ethos, evoke emotions, and stand out on the shelves. Consider elements such as typography, imagery, color palette, and sustainability messaging to create a compelling label that resonates with your target audience. Whether minimalist or vibrant, the label should encapsulate the journey of your blend and entice customers to experience it.

Testing the Taste Profile:

The taste profile of your coffee blend is perhaps the most critical aspect of its success. Through meticulous blending and cupping sessions, you can fine-tune the flavor profile to align with your preferences and appeal to your target market. Experiment with different ratios of beans from various origins, adjusting roast levels and processing methods until you achieve the perfect balance of acidity, body, and aroma. Soliciting feedback from trusted peers or conducting consumer taste tests helps validate your blend’s appeal.

Scaling for Success:

As demand for your coffee blend grows, scalability becomes essential. Scaling production while maintaining quality requires strategic planning and investment in infrastructure. Streamlining processes, optimizing supply chain logistics, and expanding distribution channels enable you to meet increasing demand without compromising on consistency or integrity. Additionally, fostering brand loyalty through exceptional customer service and engagement ensures sustained growth and success in the competitive coffee market.

In conclusion, creating your own coffee blend is a multifaceted endeavor that goes beyond mere product development. It’s about crafting a complete solution tailored to your taste preferences, values, and business objectives. From sourcing the finest green beans to designing captivating labels and scaling production, every step in the journey contributes to the creation of a unique coffee experience. So, brew your passion into every cup and share the joy of your signature blend with the world.

Sodexo Research ” 20% of suppliers do not have a carbon reduction plan in place ”  

Blendly.co.uk Food security technology Helping you move to Net Zero

According to Sodexo research conducted in November 2021, 62% of suppliers had already made a commitment to achieve net zero by 2050 or sooner, while 20% did not have a carbon reduction plan in place.

Suppliers represent 75% of the company’s supply chain emissions and the partners have received a roadmap detailing Sodexo’s sustainability requirements, including the 2030 deadline.

Sodexo is first requiring suppliers to provide a detailed annual carbon reduction plan identifying opportunities for collaboration and areas of improvement, while also reporting on scope 1 and 2 emissions at the minimum.

This evolving worldview is driving policy changes, particularly in the realm of the low-carbon economy. The transition towards a low-carbon economy is bringing about changes for individuals and companies at an ever-increasing pace. Simultaneously, we’re witnessing a surge in government regulations aimed at facilitating the day-to-day management of this transformation.

According to the Economist Across the rich world, Governments are implementing more than ten times as many policies as they were each year in 2010 – 2015 If their Manifestos are anything to Go by, Politicians Plan a lot more in the coming years to achieve dominance in renewable energy, Electric Trasport and Generative AI this is the biggest policy shift in a generation 

As we navigate this transition, With the move towards decentralization, there is a concern that we might be losing out on the innovation needed to tackle these pressing global issues.

With more Policy comes more regulation and more uncertainty in an already changing world requiring greater flexibility for companies to deal with compliance costs, Market Access, create  Innovation 

Blendly.co.uk work with companies, In this uncertain world. Blendly  PAAS is a digital platform that allows volume coffee users to create their own unique blends of coffee using a wide range of high-quality green coffee beans from around the world. Delivered using its food security system reducing the intermediaries in the coffee supply chain and allowing direct shipment across the most complex networks 

Blendly.co.uk also allow instant management of materials used in the supply chain keeping you ahead of Labeling, Licecining and Policy changes that affect your Environmental and social governance policy 

Glocalization the future of coffee shops in the UK : The Highlander Coffee Chain Keeps everything Glocalized

The Highlander coffee chain working with blendly.co.uk  allows local baristas to talk about the Provenance of its coffee, with tastes that are unique to the local population allowing them to serve the coffee to a Growing Number of customers that want Transparent products that are unique to them and there life choices 

According to a report by Allegra World Coffee Portal, the UK coffee shop market grew by 7.9% in 2019 to reach a total market value of £10.1 billion. This growth is expected to continue in the coming years, with projections suggesting that the market will reach a value of around £13 billion this year in 2023

More recent predictions see the coffee shops Overall, the UK coffee shop industry is expected to continue evolving in 2023, with a focus on sustainability, speciality drinks, plant-based options, online ordering and delivery, and health and wellness.

Overall, the coffee shop and cafe industry is steadily recovering. U.S. coffee chain sales grew by 10% from June 2021 to June 2022, getting very close to reaching pre-pandemic sales.

But operators are also looking at the bigger picture the Low Carbon Economy and associated government policy having a bigger effect. With the global conversation moving away from the advantages of globalisation to the advantages of a more decentralised world, built around the butcher  baker and the candlestick-maker, as an idea that all our goods and services are going to be local 

Glocalization is a combination of the words “globalization” and “localization.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.

Planning policy and emergence of the  15 minuet City, since it was first outlined in 2016 by Carlos Moreno, a Colombian professor in urban planning at the Pantheon-Sorbonne University in Paris, the model has been embraced by city authorities in Paris, Seattle, Bogotá, Melbourne, Shanghai and beyond. In the UK, cities including Oxford, Bristol, Birmingham and Canterbury have proposed versions of the scheme

With More Operators looking at building their networks around accessibility, the Highlander Caffe Chain is an example of this strategy, Keeping everything local, Even its Coffee Blend working with blendly.co.uk  The Highlander Caffe chain allows local baristas to talk about the Provenance of its coffee, with tastes that are unique to the local team that serve  the coffee to a Growing Number of customers that want Transparent products that are Quique to them self and there lifestyles 

Blendly allows local baristas to build up local networks of coffee drinkers Blendly products directly to consumers using new methods of distribution  that  completely bypass traditional sales channels – allowing greater customer interaction and choice 

There are considerable advantages to working with Blendly. It can considerably reduce the costs of distribution, thereby giving greater value than established brands as well as giving a better understanding of the product origins .

 

Beyond the Sum of Its Parts: The Role of Data in Modern Coffee Production

Aristotle’s wisdom, dating back to Ancient Greece, holds a profound truth that resonates even in the modern era. The concept that “the whole is greater than the sum of its parts” suggests that the collective harmony and interplay of various components contribute to a greater and more impactful outcome. In the context of modern production, this philosophy finds resonance in the critical role played by data and Platform-as-a-Service (PAAS) solutions. In this blog post, we will explore how data and PAAS are transforming production processes, taking them beyond their Georgapicail boundaries.

In the digital age, The Foundation of Informed Decision-Making data has emerged as a goldmine of information, unlocking invaluable insights into customer behaviour, production patterns, market trends, and supply chain dynamics. By harnessing data analytics and AI-powered technologies, modern production processes can make well-informed decisions that optimize efficiency, reduce wastage, and improve overall performance. Data-driven production empowers businesses to identify potential bottlenecks, predict demand fluctuations, and tailor products to meet specific customer preferences.

1 . PAAS: Empowering Flexibility and Innovation

Platform-as-a-Service (PAAS) solutions offer a dynamic and adaptable environment for modern production. By providing a cloud-based platform, PAAS facilitates collaboration, seamless integration of diverse systems, and agility in responding to changing market demands. Unlike the static and rigid production processes of the past, PAAS allows businesses to scale operations effortlessly, reducing the burden of heavy infrastructural investments. This newfound flexibility empowers businesses to innovate, create unique products, and foster a culture of continuous improvement

2 . The Synergy of Data and PAAS: Achieving Holistic Efficiency As Aristotle’s philosophy suggests, the combination of data and PAAS transcends individual capabilities, creating a harmonious ecosystem that is greater than the sum of its parts. Data-driven insights are integrated into PAAS platforms, facilitating real-time monitoring, predictive analysis, and optimization of production processes. This synergy allows businesses to respond swiftly to changing demands, minimize downtime, and reduce costs while maintaining a sharp focus on quality and sustainability.

3 . Expanding Horizons: From Local to Global Production Historically, production was often bound by geographical limitations, where sourcing materials and accessing skilled labour dictated the scope of operations. However, data-driven production combined with the flexibility of PAAS breaks these barriers, enabling businesses to operate globally. Seamless data sharing and access to a wide range of suppliers through PAAS platforms empower businesses to optimize their supply chain, source materials globally, and collaborate with partners worldwide.

4. Sustainability: A Shared Responsibility As we step into an era of heightened environmental awareness, sustainable production practices have become paramount. Data-driven insights and PAAS solutions play a crucial role in fostering sustainability across the entire production lifecycle. By tracking resource usage, energy consumption, 

 

Blendly’s Data Standard and Fairtrade are two different approaches to promoting sustainability and ethical practices in the coffee industry.

Blendly’s Data Standard and Fairtrade are two different approaches to promoting sustainability and ethical practices in the coffee industry. Here’s a comparison between the two:

1. Scope:
– Fairtrade: Fairtrade certification focuses on ensuring fair prices and better working conditions for small-scale farmers and workers in developing countries. It primarily addresses social and economic aspects of sustainability.
– Blendly Data Standard: The Blendly Data Standard goes beyond fair pricing and worker conditions. It encompasses a broader range of sustainability aspects, including environmental impact, supply chain transparency, traceability, waste reduction, and customization.

2. Certification Process:
– Fairtrade: Fairtrade certification involves a rigorous process that verifies compliance with specific standards and criteria. It requires coffee producers to meet specific social, economic, and environmental requirements.
– Blendly Data Standard: Blendly’s Data Standard establishes a set of guidelines and best practices for sustainable coffee production and supply chain management. It focuses on data-driven transparency and traceability, allowing customers to make informed choices.

3. Impact on Farmers:
– Fairtrade: Fairtrade aims to ensure fair prices for farmers and provide them with stable incomes. It also promotes empowerment and community development through the Fairtrade Premium, which is used for social projects.
– Blendly Data Standard: The Blendly Data Standard, while not directly focused on fair pricing, aims to create a more sustainable and efficient supply chain. By optimizing inventory management, reducing waste, and offering customization, it can potentially benefit farmers by improving market access and reducing inefficiencies.

4. Consumer Choice:
– Fairtrade: Fairtrade certification provides consumers with a recognizable label that assures them that the coffee they are purchasing meets certain social and economic standards.
– Blendly Data Standard: Blendly’s Data Standard offers consumers a different perspective by providing them with access to detailed information about the coffee’s origin, processing methods, and environmental impact. This transparency allows consumers to make choices based on their specific preferences and values.

It’s important to note that the Blendly Data Standard and Fairtrade are not mutually exclusive. Coffee producers can adopt both approaches simultaneously, benefiting from fair pricing and worker support through Fairtrade certification while also implementing data-driven sustainability practices through Blendly’s Data Standard. Ultimately, the choice between the two depends on the specific goals and priorities of coffee producers and the preferences of consumers.

Blendly’s Taste Match Service – How Does It Work?

We all have a favourite coffee brand/flavour that perhaps we have tasted in the past and really liked. Our Taste Match Service allows you to match taste of any Brand/Blend.

You can even chat to a roaster through our website, and they can help you with any questions you might have.

Send us your Taste Match request with just one easy step.

Click here, Type in your beloved coffee brand, your name and email address and send your request through to us to let the magic happen.

We will send you a recommendation of profile to try at Blendly.co.uk, which will match your requested taste.

This recommendation will be from one of our blenders who has access to the Cupping Notes and Profiles of 1000s of brands, allowing you to optimise and name your Profile as per your liking.

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The Giddy Goose – Brand Transparency All The Way To Pond

The White Goose and Giddy Goose could easily be a place you’d walk into in London or New York. It sets the perfect tone for any occasion, any time of year, whether you’re just visiting the city, out with the family, on a date, or want somewhere to relax after a hard day at the office

This award-winning group, Is part of a growing number of superb organisations that understand the value of transparency, To Build Value and Trust with its growing customers base According to research by Innova Market Insights, transparency will be one of the top trends for the food and drink industry in 2021, with six in 10 global consumers interested in learning more about where foods come from.

Working with Commercial Coffee Roaster Blendly.co.uk The Giddy Goose  and white goose developed a Coffee blend that allows its customers to better understand what goes into their everyday cup of coffee The Giddy Goose 5 Bean to the Pond  Blend 

The Giddy Goose 5 been to the pond blend is a coffee blend that creates an espresso with a great depth of flavour produced by the mix of the freshest Brazilian, Costa Rican, Indonesian Sumatra and Mocha Djimmah beans.

Blendly.co.uk works with companies to develop unique flavours and tastes based on the skills of the baristas that serve and engage customers every day, Blendly.co.uk have a global marketplace based on making the everyday cup of coffee better and more transparent –

Blendly.co.uk commercial coffee roaster operates a Data production Supply Chain model that allows more customization to be placed into the product supply chain allowing customers to choose more about how they want their products and services on a much smaller scale

Currently, the coffee industry is traditional in its approach to the use of new techniques. This opens up endless possibilities for new brands coming to market and the competitive nature that coffee brands can deploy using technology as part of core strategy.

Blendly commercial coffee marketplace creates transparent access to fresh coffee production via our scalable production facility, giving the global coffee consumer opportunities to transmit greater economic and social value in their coffee blends.

Blendly allows your coffee blends to be developed, shared and redistributed across multiple sales channels giving your brand and its values a wider audience. Blendly also enables your brand to have automation support and management as your coffee reputation grows.

Blendly marketplace allows sustainable and transparent access to fresh coffee production for the global coffee consumer by giving them transparent access to the components that make up their everyday cup of coffee.

 

Ref:- Dramscotland.co.uk

Ref:- Speciality Food Magazine 

Ref:- Feeling Peckish Take a Gander down to the Giddy Goose 

Feeling peckish? Take a gander down to The Giddy Goose