Glocalization the future of coffee shops in the UK : The Highlander Coffee Chain Keeps everything Glocalized

The Highlander coffee chain working with blendly.co.uk  allows local baristas to talk about the Provenance of its coffee, with tastes that are unique to the local population allowing them to serve the coffee to a Growing Number of customers that want Transparent products that are unique to them and there life choices 

According to a report by Allegra World Coffee Portal, the UK coffee shop market grew by 7.9% in 2019 to reach a total market value of £10.1 billion. This growth is expected to continue in the coming years, with projections suggesting that the market will reach a value of around £13 billion this year in 2023

More recent predictions see the coffee shops Overall, the UK coffee shop industry is expected to continue evolving in 2023, with a focus on sustainability, speciality drinks, plant-based options, online ordering and delivery, and health and wellness.

Overall, the coffee shop and cafe industry is steadily recovering. U.S. coffee chain sales grew by 10% from June 2021 to June 2022, getting very close to reaching pre-pandemic sales.

But operators are also looking at the bigger picture the Low Carbon Economy and associated government policy having a bigger effect. With the global conversation moving away from the advantages of globalisation to the advantages of a more decentralised world, built around the butcher  baker and the candlestick-maker, as an idea that all our goods and services are going to be local 

Glocalization is a combination of the words “globalization” and “localization.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.

Planning policy and emergence of the  15 minuet City, since it was first outlined in 2016 by Carlos Moreno, a Colombian professor in urban planning at the Pantheon-Sorbonne University in Paris, the model has been embraced by city authorities in Paris, Seattle, Bogotá, Melbourne, Shanghai and beyond. In the UK, cities including Oxford, Bristol, Birmingham and Canterbury have proposed versions of the scheme

With More Operators looking at building their networks around accessibility, the Highlander Caffe Chain is an example of this strategy, Keeping everything local, Even its Coffee Blend working with blendly.co.uk  The Highlander Caffe chain allows local baristas to talk about the Provenance of its coffee, with tastes that are unique to the local team that serve  the coffee to a Growing Number of customers that want Transparent products that are Quique to them self and there lifestyles 

Blendly allows local baristas to build up local networks of coffee drinkers Blendly products directly to consumers using new methods of distribution  that  completely bypass traditional sales channels – allowing greater customer interaction and choice 

There are considerable advantages to working with Blendly. It can considerably reduce the costs of distribution, thereby giving greater value than established brands as well as giving a better understanding of the product origins .

 

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