Today we launch our new widget with JustGiving, and share with our customers that Corporate and Social Responsibility is part of growth of our brand, allowing
our coffee marketplace to contribute in more direct ways to the community at large.
We understand that thinking globally can be about delivering locally and we work to develop new initiatives and new innovation around the coffee marketplace, allowing a greater choice and redistribution of resources to the communities that we work with.
In our coffee marketplace we understand that people’s palate are changing none more so than how we enjoy coffee, with more people purchasing barista style machines for their homes and purchasing more and more international origin coffees and customers are expecting more.
With the high street moving away from pre-blended coffee, the industry is in the curiosity for the “science” of coffee making—improving grinding methods, better monitoring of water quality, and the types of beans that make up blends, allowing customers to better identify with taste and content of what they are drinking.
This type of transparency is allowing independent coffee chains to better establish their local brands in a growing marketplace which currently supplies approximately 165 million cups of tea and around 70 million cups of coffee that is consumed in the UK each day, according to the UK Tea Council, the market for hot beverages can be considered extremely robust.
As commentators see the high street is transforming from a pure shopping destination to a centre for “leisure and services” as the dramatic rise of the Internet changes the retail landscape demand for high-quality, barista-style coffee in the home has risen in recent years and this has led to innovation in manual, bean-to-cup and capsule coffee machines for the home. This is also helping independent coffee chains to better develop their brand around individual coffee blends.
The role of technology in food service has changed dramatically in the past few years, and no more than in the UK, where mobile technology has infiltrated many aspects of regular consumer behaviour with a new generation of gourmets is emerging in the UK aged 18- 35 years old. These consumers are keen on food with an authentic or distinctive positioning, supporting sales growth for imaginative start-ups and independents.
Niche products based around transparency developing the power of the Independent food companies that provide original products that are fresh with local grounding and have international culture are offering a great alternative to existing chains.
The development of a Corporate and Social Responsibility strategy allows the distribution of product and profit also to be redistributed in new and existing ways – allowing global markets to focus on local issues.
Blendly’s ongoing work in this field are creating and developing framework to create a unique supply chain that offers transparency as well as a fair distribution of profit.
For more information on our Corporate Social Responsibility contact Mark Wilson, Head of Commercial Coffee Marketplace or if you would like to send an email to email@example.com